100 YEARS – 100 DAYS – 100 WATCHES
100 Years of Laco – Our heartfelt thanks!
After 100 days, 100 watches, and countless memorable moments, our anniversary campaign “100 Years – 100 Days – 100 Watches” came to an end on October 26, 2025.
To mark this special milestone, we created FRIEDA, an exclusive anniversary watch made especially for our centenary – not available for purchase, but only to be won. Across numerous campaigns and channels, Laco fans around the world had the chance to win a true piece of Laco history.
What remains is deep gratitude – for all the enthusiasm, messages, encounters, and joy shared with us during this time. Our anniversary was not just a look back at 100 years of Laco, but a celebration of living passion for watchmaking – and for everyone who shares it with us.
Thank you to all who joined, participated, and made this chapter something truly special.
Find more information about the FRIEDA anniversary watch below.
100 YEARS
100 WATCHES
100 CHANCES
Our giveaway calendar provides a quick overview of when and through which channels the next FRIEDA will be raffled – whether on social media, at events, or in collaboration with bloggers and watch media.
A TRIBUTE TO FRIEDA
Some watches carry more than a name – they carry a story. Our limited edition FRIEDA honors Frieda Lacher, co-founder of our manufacture and one of the defining figures in Laco’s history. Unlike most of our models, which are traditionally named after cities, this piece is a personal dedication. It embodies the spirit that still defines us today: courage, conviction, and true craftsmanship.
Red dial,
pure design
The textured dial shows a delicate red tone – a subtle nod to Laco’s signature brand color. Large numerals and indices filled with Superluminova C1 guarantee optimal legibility, even in the dark. Black-framed hands with luminous fill round off the authentic pilot’s watch look.
A flat sapphire crystal protects the dial and brings out the striking red in full intensity, eye-catching yet unmistakably Laco.
Inside, the automatic Laco 2S movement (based on Miyota 82S0) keeps time reliably. With stop-seconds functionality, it offers precision for daily wear – and mechanical joy with every glance.
Design with a story – and an engraving to match
The dark sandblasted stainless steel case gives the watch a robust yet refined appearance. On the side, a subtle engraving commemorates the occasion: “Laco 1925–2025.”
A grey leather strap with red stitching completes the look: sporty, high-quality, and unmistakably individual.
Recap:
100 WATCHES – GIVEAWAY CALENDAR
Laco Online-Shop
From July 19 to 26, 2025, we will be giving away the first three copies of our limited edition FRIEDA anniversary watch (limited to 100 pieces) to customers who place an order in our online shop (laco.de and laco-watches.com). If you wish to participate, you will be automatically entered into the draw during the ordering process – no additional effort required. We'll keep our fingers crossed for you! Terms and conditions of participation
Die glücklichen Gewinner: Werner S. aus Delbrück (DE), Lukas H. aus Karlsdorf bei Graz (AT) und Guido K. aus Wolvega (NL)
Laco Facebook
From July 23 to July 27, 2025, we will be giving away two more copies of our limited edition anniversary watch FRIEDA on our Laco Facebook channel. Stop by and learn more about how to participate: facebook.com/Laco1925
The lucky winners: Daniel L. from Vila Nova da Barquinha (PT) and Tim M. from Duisburg (DE).
Pforzheimer Zeitung
On July 26, 2025 Readers of the printed Saturday edition of the Pforzheimer Zeitung (PZ) newspaper have the exclusive opportunity to win one of 100 FRIEDA anniversary watches (number 6). We'll keep our fingers crossed for you!
The lucky winner: Manfred G, Tiefenbronn (DE)
Laco Online-Shop
From July 27 to August 3, 2025, customers placing an order in our online shop (laco.de / laco-watches.com) have the chance to win one of three additional pieces of the limited FRIEDA anniversary watch. Participation is optional and takes place automatically during the checkout process. Good luck! Terms & conditions
The lucky winners: T.N. from Vaihingen (DE), Nick H. from Ruppertshütten (DE), Valter K. from Stockholm (SE)
Laco Instagram Channel
From July 28 at 4:00 p.m. until August 3, 2025, we’re giving away two more pieces of our limited anniversary watch FRIEDA – exclusively on our Instagram channel. Details on how to enter can be found in the corresponding post. Stop by, join in – and FRIEDA might soon be yours: instagram.com/laco1925
The lucky winners: Ethan C., Springfield (US), Sebastian A., Ludwigsburg (DE)
Laco Showroom Pforzheim
From July 31 to August 29, 2025, visitors to our showroom at Rastatter Straße 8 have the chance to win one of our limited FRIEDA anniversary watches. Stop by, enter – and with a little luck, you might soon be wearing FRIEDA on your wrist! Terms and conditions
The lucky winner: Andrea R., Heiligenstadt (DE)
watch blog: aBlogtoWatch
The lucky winner: Denis R., Ontario (CA)
YouTube: Watchmaxe
On August 2, 2025, well-known watch YouTuber Watchmaxe will be giving away another FRIEDA anniversary watch exclusively on his channel. Tune in to find out more:
youtube.com/@axel-von-watchmaxe
The lucky winner: Andrea B., Frankfurt/Main (DE)
Laco Online-Shop
From August 4 to 11, 2025, all orders placed through our online shop (laco.de / laco-watches.com) will automatically enter a drawing to win one of three additional pieces of our limited anniversary watch FRIEDA – if you choose to participate during checkout. Good luck! Terms & conditions
The lucky winners: T.N. from Vaihingen (DE), Nick H. from Ruppertshütten (DE), Valter K. from Stockholm (SE)
Laco Online-Shop
From August 12 to 19, 2025, we will be giving away the first three copies of our limited edition FRIEDA anniversary watch (limited to 100 pieces) to customers who place an order in our online shop (laco.de and laco-watches.com). If you wish to participate, you will be automatically entered into the draw during the ordering process – no additional effort required. We'll keep our fingers crossed for you! Terms and conditions of participation
Die glücklichen Gewinner: Werner S. aus Delbrück (DE), Lukas H. aus Karlsdorf bei Graz (AT) und Guido K. aus Wolvega (NL)
Newsletter: It’s About Time
The weekday newsletter It’s About Time delivers the latest watch news, releases, and trends straight to your inbox. From August 12 to 25, founder Vuk is giving away a Laco FRIEDA – so it’s definitely worth subscribing!
The lucky winner: Nathan B., Kuna (US)
Laco Online-Shop
From August 20 to August 27, 2025, we will be giving away the first three copies of our limited edition FRIEDA anniversary watch (limited to 100 pieces) to customers who place an order in our online shop (laco.de and laco-watches.com). If you wish to participate, you will be automatically entered into the draw during the ordering process – no additional effort required. We'll keep our fingers crossed for you! Terms and conditions of participation
The lucky winners: Thomas H.,Hamburg (DE); Niels M., Spremberg (DE); Krisztian S., Torony (HU)
Laco TikTok Channel
From August 22 at 12:00 PM until August 27, 2025, we are giving away two more pieces of the limited anniversary watch FRIEDA – exclusively on TikTok. All participation details can be found in the post. Stop by, join in, and maybe soon wear FRIEDA on your wrist: tiktok.com/@laco1925
YouTube: CrownHour
From August 27 to 31, 2025, Hong Kong retailer Crown Hour is giving away our anniversary watch FRIEDA exclusively on his YouTube channel. Further details on how to participate are provided directly in the video: www.youtube.com/@crownhour
The lucky winner: Tsui Tze Yan, Dickson (HK)
Laco Online-Shop
From August 28 to September 04, 2025, our online shop (laco.de / laco-watches.com) once again offers the chance to win one of three additional pieces of the limited anniversary watch FRIEDA. Participation can be added automatically during the checkout process if desired. Good luck! Terms and conditions
The lucky winners: Dennis V., Vilnius (LV); Fernando S., Madrid (ES); Carlo B., Lingten (LU)
Watchblog: The Calibrated Wrist
From September 1st to 14th, the Canadian Watch Blog "The Calibrated Wrist" is giving away a Laco FRIEDA to anyone who subscribes to the website and leaves a comment.
Check them out for hands-on reviews of modern independents to deep dives into heritage brands. TCW brings striking photography and a thoughtful, narrative-driven approach to watch journalism for enthusiasts who value storytelling and precision. www.thecalibratedwrist.com/subscribe
Laco Online-Shop
From September 5 to 12, 2025, all orders placed through our online shop (laco.de / laco-watches.com) will automatically enter a drawing to win one of three additional pieces of our limited anniversary watch FRIEDA – if you choose to participate during checkout. Good luck!Terms and conditions of participation
The lucky winners: Ernest K., Madrid (ES); Robert R., Chemnitz (DE); Steffen S., Mosbach (DE)
Instagram: Watchgang
Starting September 8, 2025, it’s time to pay attention to our US partner Watch Gang. With a community of thousands of watch enthusiasts, Watch Gang is one of the most exciting places for wristwatch discoveries. To join, be sure to check their Instagram channel from that day on: @Watchgang
Watch Channel: Ghiera Orologi
From September 10th to 24th, the Italian watch channel Ghiera Orologi is giving away a Laco FRIEDA to anyone who subscribes to the YouTube channel and leaves a comment into the dedicated video. Ghiera Orologi is one of the most popular Italian watch channels, featuring news, novelties, and reviews of watches at every level — from microbrands to high-end pieces — with both a journalistic perspective and the enthusiasm of a true watch collector: youtube.com/@GhieraOrologi
The lucky winner: Andrea R., Cento (IT)
Laco Online-Shop
From September 13 to September 20, 2025, customers placing an order in our online shop (laco.de / laco-watches.com) have the chance to win one of three additional pieces of the limited FRIEDA anniversary watch. Participation is optional and takes place automatically during the checkout process. Good luck! Terms and conditions
The lucky winners: Joannes P., Fosses la Ville (BE); Daniel U., Oslo (NO)
Watchblog: Chrononautix
Starting September 7, 2025, Mario is giving away our anniversary watch FRIEDA via his website Chrononautix. One of the most renowned German watch blogs, known for its in-depth reviews. Further details on participation can be found directly on the website chrononautix.de
The lucky winner: Ekkehart D. E., Erfurt (DE)
Laco Newsletter
Win one of our limited anniversary watches in the giveaway edition of the next Laco newsletter on September 23, 2025. Subscribe by September 22 until 2 PM to take part – Sign up. Already subscribed? You’re all set: the giveaway newsletter will be delivered automatically and you can enter directly.
The lucky winner: Andreas M., Holzkirchen (DE)
Laco Showroom Pforzheim
From September 18 to October 17, 2025, it’s time once again in our showroom at Rastatter Straße 8: take part and win! We’re giving away three watches — and with a bit of luck, one of the strictly limited FRIEDA editions might soon be on your wrist.
The lucky winners: Monika E., Enzkreis (DE); Philipp B., Waldbronn (DE);
Laco Online-Shop
From September 21 to 28, 2025, we’re again giving away three pieces of our strictly limited FRIEDA anniversary watch (100 units in total) among all orders placed in our online shop (laco.de and laco-watches.com). Participation is optional and, if desired, happens automatically during the checkout process – no extra steps required. Fingers crossed! Terms & conditions
The lucky winners: Dieter R., Nittel (DE); Johan S., Gävle (SE); Mathias H., Berlin (DE)
Armbanduhren-Online
Enter the quiz giveaway by October 6, 2025 for your chance to win one of the limited FRIEDA anniversary models. How it works: start the quiz, answer the questions, you’re in. All details & entry:
armbanduhren-online.de/100-jubilaeum-laco-frieda
The lucky winner: Peter S., Meitingen (DE)
Instagram: Julius Battenfeld
From September 25 to October 01, 2025, it’s worth checking out outdoor enthusiast & gear tester Julius Battenfeld: on his Instagram account, he’s hosting a giveaway of the FRIEDA anniversary watch. Take a look and find out how to join the giveaway. Good luck! instagram.com/julius_battenfeld
The lucky winner: Jürgen F., Utzenaich (AT)
YouTube: Pilot Frank
From September 25 to September 30, 2025, well-known YouTuber Pilot_Frank is giving away three of our FRIEDA anniversary watches. All details on how to take part are explained directly in his video – it’s worth a look:
Pilot’s watch by Laco – with giveaway
The lucky winners: Tadeus E., Oberuckersee (DE); Rafael S., Feldkirchen i. Kärnten (AT); Christopher S., Dorgendorf (DE)
Laco Online-Shop
From July 19 to 26, 2025, we will be giving away the first three copies of our limited edition FRIEDA anniversary watch (limited to 100 pieces) to customers who place an order in our online shop (laco.de and laco-watches.com). If you wish to participate, you will be automatically entered into the draw during the ordering process – no additional effort required. We'll keep our fingers crossed for you! Terms and conditions of participation
Die glücklichen Gewinner: Werner S. aus Delbrück (DE), Lukas H. aus Karlsdorf bei Graz (AT) und Guido K. aus Wolvega (NL)
Instagram: Mainspring Watch Magazine
From September 29 to October 3, 2025, Vincent will be giving away an anniversary watch FRIEDA through his magazine Mainspring. The online platform features insightful reviews and personal profiles of people from the watch world. Further details on how to participate are available directly here: instagram.com/mainspring.watch
The lucky winner: Kaskar H., Stoney Creek (CA)
Gentlemen's Watch Magazine
Gentlemen’s Watch Magazine celebrates timeless style and sophistication with curated insights on luxury watches and modern trends. From October 1–10, readers have the chance to win a Laco FRIEDA. Full participation details are available at gentlemenswatch.com
Laco Newsletter
In the upcoming Laco Newsletter on October 9, 2025, you’ll have the very last chance to win one of our limited anniversary watches. Subscribe by October 8, 2:00 p.m., to take part: Subscribe here Already a subscriber? Then you’re automatically in – the raffle newsletter will be delivered straight to your inbox.
The lucky winner: Michael S., Meitingen (DE)
Laco Instagram Channel
From October 3, 4:00 p.m. (CET) until October 9, 2025, you’ll once again have the chance to win two more pieces of our limited anniversary watch FRIEDA – exclusively on Instagram! Full details on how to join can be found in the post. Stop by, take part, and with a bit of luck, FRIEDA could soon be on your wrist: instagram.com/laco1925
The lucky winners: Bendix G., Krefeld (DE); Pablo S.N., Santiago (CL)
Laco Online-Shop
From October 07 to Octobre 14, 2025, customers placing an order in our online shop (laco.de / laco-watches.com) have the chance to win one of three additional pieces of the limited FRIEDA anniversary watch. Participation is optional and takes place automatically during the checkout process. Good luck! Terms & conditions
The lucky winners: Claudia F., Wiegen (DE); Holger B., Georgensgmünd (DE); Kevin Sch., Hürth (DE)
Laco Facebook
Between October 10 and 14, 2025, you’ll have the chance to win one of three limited-edition FRIEDA anniversary watches on our Laco Facebook channel.It’s worth a visit – all details on how to take part can be found there: facebook.com/Laco1925
The lucky winners: Tobias R., Ludwigsburg (DE); Dennis B., Lippstadt (DE); ...
Laco Online-Shop
To conclude our anniversary campaign, the final FRIEDA giveaway will take place in our online shop (laco.de / laco-watches.com). All orders placed between October 15 and 22, 2025 will be entered automatically – and this time, there are five watches to be won. As always, participation takes place directly during the checkout process. Terms & conditions
The lucky winners: Hermann R., Ramsau i. Zillertal (AT); Maik P., Gmund (DE); ...
Laco Postcard Campaign
Greetings that bring good fortune: As our anniversary year comes to an end, we’d love to receive your personal words! Everyone who sends us a postcard with their congratulations for Laco’s 100th anniversary by October 26, 2025, will be automatically entered into the draw for six of our limited-edition FRIEDA anniversary watches. Send your card to: Laco Uhrenmanufaktur GmbH, Rastatter Straße 8, 75179 Pforzheim, Germany
Just write, send – and with a bit of luck, win a FRIEDA!
The lucky winners: Laurin S., Halle/Saale (DE); Dominik K., Tiefenbach (DE); Bastian W., Lingen (DE); Alejandro Ch., Udine (IT); Mario M.-C., Madrid (ES); Tim S., München (DE); Wes B. Naples (US)
Laco Email Campaign
Share & Win! As our anniversary celebration comes to an end, we’d love to know: How did you first hear about Laco – or where did you discover us? Among all emails received by October 22, 2025 at gewinnspiel@laco.de, we’ll be giving away seven of our limited-edition FRIEDA anniversary watches. Simply share your story – and with a little luck, you might soon be wearing a FRIEDA yourself.
The lucky winners: Timon T., Wismar (DE); Mathias S., Thüngersheim (DE); Volkan I., Karlsruhe (DE); Matthias F., Großmehring (DE); Daniel M., Altendorf (CH); Andreas H., Edingen (DE); Jiwon Y., Gyeonggi-do (KR)
Düsseldorf: WatchTime
FRIEDA Giveaway at WatchTime Düsseldorf:
From October 24 to 26, 2025, things will get exciting at our booth in the Rheinterrassen Düsseldorf: Each day of the fair, we’ll be giving away three pieces of our limited-edition anniversary watch FRIEDA. Visit us, explore our current models, and take your chance to win one of these sought-after timepieces. We look forward to meeting you, sharing stories, and enjoying an unforgettable weekend at the fair!
The lucky winners: Thorsten S., Baiersdorf (DE); Ralf H., Gifhorn (DE); Leandro K., Nürtingen (DE); Kevin G., Herne (DE); Markus D., Diepenau (DE); Christian W., Telgte (DE); Jürgen B., Netphen (DE); Jonathan O., Berlin (DE); Ramona A., Schneeberg (DE)
We say thank you!
After 100 days, our anniversary campaign 100 Years – 100 Days – 100 Watches will come to an end on October 26. A heartfelt thank-you to everyone who joined us – for your messages, your enthusiasm, and the joy you’ve shared with us! We look back with gratitude on a time filled with stories, excitement, and incredible participation.
