
100 YEARS – 100 DAYS – 100 WATCHES
Our way of saying thank you!
As we celebrate 100 years of Laco, we’re not just looking back - we’re celebrating everyone who’s been part of the journey:
our customers and fellow watch enthusiasts. Your passion made this milestone possible. Thank you!
We’re marking the occasion with something special: over the course of 100 days, we’ll be giving away 100 pieces of our exclusive anniversary model – the FRIEDA. This special watch isn’t for sale; it can only be won as a prize.
From July 19 to October 26, 2025
Throughout this period, there’ll be multiple chances to win one of these strictly limited timepieces. Whether via social media, the Laco newsletter, in collaboration with bloggers and media partners, or at fairs and in online magazines – the ways to enter are as diverse as our community. Our giveaway calendar will show you when and where to take part.
Join in. Celebrate with us. A piece of our history might soon be ticking on your wrist. Good luck!

100 YEARS
100 WATCHES
100 CHANCES
Our giveaway calendar provides a quick overview of when and through which channels the next FRIEDA will be raffled – whether on social media, at events, or in collaboration with bloggers and watch media.

A TRIBUTE
TO FRIEDA
Some watches carry more than a name – they carry a story. Our limited edition FRIEDA honors Frieda Lacher, co-founder of our manufacture and one of the defining figures in Laco’s history. Unlike most of our models, which are traditionally named after cities, this piece is a personal dedication. It embodies the spirit that still defines us today: courage, conviction, and true craftsmanship.

Red dial, pure design
The textured dial shows a delicate red tone – a subtle nod to Laco’s signature brand color. Large numerals and indices filled with Superluminova C1 guarantee optimal legibility, even in the dark. Black-framed hands with luminous fill round off the authentic pilot’s watch look.
A flat sapphire crystal protects the dial and brings out the striking red in full intensity, eye-catching yet unmistakably Laco.
Inside, the automatic Laco 2S movement (based on Miyota 82S0) keeps time reliably. With stop-seconds functionality, it offers precision for daily wear – and mechanical joy with every glance.

Design with a story – and an engraving to match
The dark sandblasted stainless steel case gives the watch a robust yet refined appearance. On the side, a subtle engraving commemorates the occasion: “Laco 1925–2025.”
A grey leather strap with red stitching completes the look: sporty, high-quality, and unmistakably individual.
100 WATCHES – GIVEAWAY CALENDAR
July
19
Campaign from July 19 to July 26, 2025
Laco Online Shop
From July 19 to 26, 2025, we’re giving away the first three pieces of our strictly limited FRIEDA anniversary watch (100 units in total) among all orders placed in our online shop (laco.de and laco-watches.com). Participation is optional and, if desired, happens automatically during the checkout process – no extra steps required.Fingers crossed! Terms & conditions
July
23
Campaign from July 23 to July 27, 2025
Laco Facebook
From July 23 to 27, 2025, we’ll be giving away two more pieces of our limited FRIEDA anniversary watch on our official Laco Facebook channel. Stop by and find out how to take part:
facebook.com/Laco1925
July
26
Pforzheimer Zeitung
On July 26, 2025, readers of the printed Saturday edition of the Pforzheimer Zeitung (PZ) will have the exclusive chance to win a FRIEDA anniversary watch (number 6 of 100) from Laco. Good luck to all readers!
July
27
Campaign from July 27 to August 3, 2025
Laco Online-Shop
From July 27 to August 3, 2025, customers placing an order in our online shop (laco.de / laco-watches.com) have the chance to win one of three additional pieces of the limited FRIEDA anniversary watch. Participation is optional and takes place automatically during the checkout process. Good luck! Terms & conditions
August
02
YouTube: Watchmaxe
On August 2, 2025, well-known watch YouTuber Watchmaxe will be giving away another FRIEDA anniversary watch exclusively on his channel. Tune in to find out more:
youtube.com/@axel-von-watchmaxe
August
03
More to come – be sure to check back soon!
100 watches. 100 chances. Stay in the loop.
With the Laco newsletter, you’ll always be one step ahead – and have another chance to win one of these strictly limited anniversary models: